Grand Ideas Communications – Digital Marketing Agency | Web development

Acsia

Industry: Automotive Software

Location: India

Company bio:

Background

Acsia Technologies is a global automotive software company delivering cost-effective, efficient and integrated solutions to meet the growing needs of automakers and Tier-1s with an aim to reduce the overall cost of development and providing faster time-to-market. Acsia specializes in ECU software development including e-Cockpits, Clusters, Head Units and Entertainment Systems for Connected cars and e-Mobility segments and has deep expertise in Android and Linux based infotainment systems, High end 2D/3D HMI Development, Android Cyber Security, SW Integration, Testing and Test Automation. Acsia also delivers futuristic services related to e-Mobility and artificial intelligence-based technologies for autonomous driving and ADAS.

“Grand Ideas helped us with a strategy to position ourselves as a thought leader in the Automotive Software industry. They created original content that engaged and educated the core audience. It was quite remarkable as we saw a significant increase in website traffic and social media engagement.”

Jijimon Chandran

CEO & Founder, Acsia Technologies Pvt Ltd

Challenges

Building a good digital marketing strategy is the most powerful way to connect with potential customers and improve brand awareness. Although Acsia was a renowned name in the automotive sector, they lacked a prominent and consistent digital presence to remain competitive. Further, the lack of visibility acted as an impediment for attracting the right talent to the organization. Acsia wanted to increase their online visibility, reinvent their branding on the web, and drive quality leads.So they turned to the digital marketing experts at Grand ideas for help.

Solution

After reviewing the consumer trends, we recommended a digital strategy for brand promotion which involved consistent messaging through multiple social media channels, content marketing, and website revamp. Weekly analytical tracking reports on the total campaign performance for each channel were provided to the client. This multi-platform strategy helped to ensure a positive experience for the prospective customer.

Result

These combined efforts resulted in significant reach and audience engagement. The client saw a 91.36% increase in website traffic and a 82.08 % increase in Facebook reach.

Value Increase in website traffic

Value Increase in Facebook reach

Case Study